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Baby Boomers Plan To Spend Over $4 Billion To Look Good

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By: TOM BRANNA

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For 68% of Baby Boomers, staying attractive to the opposite sex is quite important. Despite the fact that the operative phrase among this demographic is “aging naturally,” their behaviors tell differently according to a study of more than 30,000 U.S. adults over the age of 42 in the U.S. from Focalyst, a market research and consulting firm focused exclusively on Baby Boomers. In the report, “The Realities About Aging Naturally,” Focalyst found that some 33 million Baby Boomers say they are go...

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